SEO Web Design Services | Making Your Business a Competitive Force Online

The Ultimate Tool for Reaching the Top Ranks on Google

Your website is an extension of your business, and it should be a reflection of your success. ADVAN Design is a leading provider of web design services, so you can put your best foot forward when engaging with online customers. Combining both artistic talent and scientific strategies, ADVAN develops websites that outperform the competition and attract more customers.

Businesses in a wide variety of industries depend on ADVAN to use their 20 years of digital marketing experience to create effective websites. Whether aerospace design or local restaurants, ADVAN works to develop creative solutions that get results.

However, there is more to building a website than just developing a pleasant aesthetic and informative content. If you really want to stand out, you need SEO web design services. When your website struggles to reach the Google front page, your business becomes virtually invisible to online users. The average person does not bother scrolling past the front page of the results, so if your site is not there, you lose out on potential customers.

But what is SEO? How can it help your business reach more customers and compete in the digital economy?

What Exactly is SEO?

SEO Web Design Services | Someone Pointing at Graphs on a Computer ScreenPicture yourself as an actor auditioning for a Hollywood film, but you do not get the role the first time you show up. You decide to keep trying, but every time you show up, you do nothing to change or adapt your audition. Of course, the casting director will just deny you again and again. In order to get this role, you need to expand your horizons and try a different approach.

When Google decides what pages to put at the top ranks of search results, it is the casting director considering your website for the role. Google combs through thousands of web pages, looking for well-written, diverse content that has regular updates. If your website can hit these marks, Google will put you closer to the top.

Search engine optimization or SEO is your acting coach, helping you find a way to improve your craft. ADVAN Design’s SEO web design services can help your website nail this audition, and start climbing the ranks towards the #1 spot. We perform extensive research to discover how to tailor content that makes Google prefer your site.

The more you invest into these services, the more ADVAN can produce, resulting in higher rankings, more incoming calls, and more new customers. Their team of marketing specialists and writers will develop fresh content each week to ensure your site is an unstoppable force that Google cannot ignore.

ADVAN Design’s SEO Web Design Services

SEO Website & Backlink Audits

ADVAN’s SEO specialists will do a comprehensive audit of your entire website, so they can find every possible area that needs improvement. Their site audit process analyzes every key aspect of SEO including the optimization of content on and off the site as well as HTML markup, site structure, and most importantly, backlinking.

Backlinks are a critical part of your website’s SEO performance, but depending on what backlinks you choose, they can either help or hurt your ability to reach higher rankings. With thorough backlink audits, ADVAN’s team can develop an effective plan for correcting and enhancing the backlinking on your current pages to improve SEO.

For every link-building campaign, ADVAN will find an accurate set of backlinks that work well for your site. They will never flood your pages with countless low-quality links hoping something will catch. They will tailor their backlinking to your unique business, taking your industry, products, and services into account, ensuring your link-building plan gets the best results possible.

Competitor Analysis & Keyword Research

ADVAN SEO Web Design Services | A team working on laptops with blue screens at a large table

To develop the most effective SEO strategies, ADVAN needs to know what your competitors are doing as well. Their SEO specialists will analyze the top-ranking competitors in your industry to see what they are doing right and what they are doing wrong. This will allow them to formulate the most effective content and backlinking strategies to outperform other websites.

Researching your competitors is also a significant part of keyword research. Keywords and phrases are the things that tell Google what to look for online. If one of your competitors is ranking highly for a certain keyword, ADVAN will develop content to optimize your web pages for that word and find other relevant phrases that will boost you even higher.

Targeted Content Strategies

The content on your site is what gives visitors the information they need to decide whether they want to work with you. So, robotically creating content for keywords is not going to cut it. ADVAN’s team of writers will generate content that is not only optimized for SEO but also written in a voice that reflects your company’s personality, communicates your values, and resonates with customers.

Generally, your site should be producing at least two new pages per week, but there is nothing wrong with investing more time and money into content creation. With ADVAN, your website will be full of engaging content that shows why your company is superior to the competition, convincing would-be one-time visitors to become dedicated customers at the click of a button.

Boost Your SEO with Social Media Management Services

Social media management | Social media apps displayed on a smartphoneADVAN Design also specializes in the development of social media content. If you want to take your SEO to the next level, social media management (SMM) is the way to go. Social media is one of the first places most customers will look when trying to find a product or service. ADVAN uses this high-frequency traffic to your advantage by discovering ways to increase engagement with customers on Facebook, Twitter, LinkedIn, and other platforms.

Their SMM team will create a strategy that will extend throughout all your accounts on platforms most useful for your industry. Not only will this reinforce your brand identity online, but it will allow you to reach the largest audience possible. SMM also actively improves your SEO rankings, helping your web page rank higher and higher.

ADVAN customizes SMM strategies for each client depending on your specific industry. For example, LinkedIn is the most effective platform for B2B companies working with other suppliers, manufacturers, etc. On the other hand, Facebook and Twitter are ideal for businesses that focus on customer service because they allow for a more casual, personal approach to creating an active community of customers.

Why Shouldn’t You Handle Your Own Social Media?

It is certainly possible to manage your social media internally. Unfortunately, you are not likely to get the results you want unless you already have a dedicated marketing team, but you probably would not be searching for SEO web design services if you did. While having an employee take time to help improve your social media presence is beneficial, the main disadvantage is that the employee is now taking time away from daily tasks, negatively impacting your productivity.

Ultimately, it is a much better decision to have a proven team of social media management specialists take care of your accounts. ADVAN Design can develop a comprehensive content creation plan that will maximize engagement on the best platforms for your industry. This also means you will have all hands on deck when your new customers start flooding in!

Create a Top Ranking Website with ADVAN Today!

If you are looking for a provider of SEO web design services near you, partner up with ADVAN Design. With immense experience in all things web design, their team can build a visually stunning website for your business. They will create an effective user experience for your customers while applying SEO strategies to get your website to the top ranks.

Still not sure you understand SEO and web design? No problem! Contact ADVAN Design today and a web design expert can answer your questions and help you get started on your website design project!